BUILT FOR CLARITY. BACKED BY STRATEGY.

Game theory. Strategic counsel. Thought leadership. fury. turns insight into impact — from simulation to storytelling.

SERVICES

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ADVANCED SIMULATIONS AND STRATEGIC FORESIGHT FOR HIGH-STAKES DECISIONS.

We help leaders model plausible futures, anticipate behaviour, and prepare for uncertainty. Built on game theory, scenario design, and behavioural foresight.

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LONG-TERM STRATEGIC COMMUNICATIONS COUNSEL AND REPUTATION PROTECTION.

Foundry is built for resilience and influence. We work with innovation-led companies to forge public presence, protect trust, and stay one step ahead of shifting narratives.

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SPECIALIST CONTENT AND EXECUTIVE THOUGHT LEADERSHIP AT SCALE.

We help ambitious brands sharpen their voice, build authority, and lead the conversations that matter, combining bold editorial craft with AI-enhanced intelligence.

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BRANDS THAT HAVE CHOSEN fury. TO BUILD THEIR REPUTATION

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SAP logo with blue parallelogram background and white text
Logo for Crossfin with stylized 'X' in blue and black, followed by 'CROSSFIN' in black and light blue text.
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Microsoft logo with four colored squares and the word 'Microsoft' beside them.

fury. provides brands and decision-makers with advanced simulations and expert strategic communications services that turn uncertainty into competitive advantage.

Our services include:

  • Strategic communications that help innovation-led companies forge presence, protect trust, and stay ahead of shifting narratives.

  • Strategic foresight that combines sharp human insight with powerful game theory-powered simulation for enhanced decision-making.

  • Expert advisory that merges seasoned strategic judgment with sharp industry intelligence to help leaders move toward their North Star with confidence.

  • Specialist content that helps ambitious brands capture attention, drive authority, and lead the conversations that matter.

Digital illustration of interconnected futuristic data modules with glowing lines, featuring brain and landscape images labeled as 'Simulation,' 'Strategy,' and 'Content'.

EXPLORE OUR THINKING ON STRATEGY, FORESIGHT AND BRAND COMMUNICATIONS.

  • A surreal digital artwork depicting a man in a suit walking on a checkered path towards a stormy, cloudy sky with lightning, colored in shades of red, pink, and blue. Overlaid is bold white text that reads 'Loading... The Age of Shit Decisions.' in a stylized font, with a small microphone icon with a flame in the bottom right corner.

    Uncertainty is killing our ability to make good decisions. Or rather, our inability to deal with uncertainty is sweeping us headfirst into an Age of Shit Decisions.

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  • Silhouetted man standing in front of a fiery orange background with mathematical equations and formulas. White text overlay: 'In praise of the genius John Nash.' Small microphone icon with flames in the bottom right corner.

    Nash was not just a mathematician. He was a mind that changed how we understand strategy, competition, and human decision-making.

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  • An office with a person at a desk and a large, surreal, pink and black monster looming behind them, with the text 'When AI eats your desk job' in the top left corner.

    AI isn’t coming for your desk job. It’s already rearranged your furniture and taken your chair. All this is great for margins, but it’s brutal for careers.

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  • Light trails and a wall with the text 'Communications strategy for a world in hyper speed.' in white font.

    as the pace of technological advancement accelerates, the ability to tell compelling stories about innovation is becoming a challenge.

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