SIM LAB. YOUR DECISION-MAKING MACHINE.

PREDICT. PREPARE. ACT

Sim Lab is a decision engine that uses AI-powered game theory to model scenarios, predict behavior, and stress-test strategies. It helps you uncover risks, spot hidden opportunities, and make confident choices that protect your reputation and position you to win.

POWERED BY GAME THEORY

Sim Lab uses game theory to simulate how decisions play out in the real world. It helps you:

  • See the most likely outcomes of your choices.

  • Test how strategies hold up when circumstances change.

  • Understand how people are likely to react and adapt over time.

With these insights, you can anticipate challenges, spot opportunities, and act with confidence.

BUILD YOUR OWN SIMULATION JOURNEY

Choose the full journey or just the steps you need.

  • Digital artwork of a person standing on a rooftop overlooking a futuristic city at night with a large, glowing question mark made of fragmented, bright red and orange pixels in the sky.

    1. DISCOVER

    Identify the forces, stakeholders, and uncertainties shaping your challenge or opportunity.

  • A person in silhouette standing in front of a large digital display of a futuristic cityscape in glowing blue lines.

    2. IMAGINE

    Generate a diverse set of plausible future scenarios from which to run more detailed simulations.

  • A digital art image showing a person in black sitting across from a holographic red outline of a woman, both seated at a table in a futuristic, dark environment with a glowing blue light.

    3. MODEL

    Analyse and map how key stakeholders might act and react in different scenarios.

  • Close-up of a digital music production interface with glowing colorful visualizations on a dark background.

    4. SIMULATE

    Run AI-powered game theory simulations to explore outcomes and predict winning strategies.

  • Digital rendering of a glowing globe with a cityscape at the bottom, in neon pink and blue lights, on a dark background.

    5. TEST

    Challenge assumptions, run counter-scenarios, and stress-test your strategy to ensure success.

  • Digital artwork of a tree with blue and pink circuit-like lines and code, glowing at the center, on a black background.

    6. EQUIP

    Provide decision-makers with tools, playbooks, and readiness plans to ensure a smooth strategy rollout.

GET STARTED WITH YOUR FIRST SIMULATION

High-stakes decisions don’t wait — and neither should you. fury’s SimLab gives your team a safe, controlled environment to test strategies, refine communications, and prepare for reputation-critical moments.

  • Stress-test your corporate strategy and communications strategy before it goes live.

  • Identify risks and weaknesses before they cost your business.

  • Equip your leaders and teams to respond with clarity when it matters most.Stress-test your strategies, uncover risks, and reveal hidden opportunities — so you can move with confidence.